Alright, so, there has been an issue lately with the 'like' button, and I'm guilty of this too. As Roleplayers, we're encouraged to give our character's a backstory in the hopes that our regular audiences will read them. We also expect feedback on these stories so that we know we please our audience, or if there is something we can improve on.
Lately, this has not been the case. The 'like' button has become a substitute for constructive comments, and as a person who loves to write about his character, sometimes it is disheartening when I don't receive any feedback at all. I love to hear people's comments, both good and bad, because it makes me a better writer. When I receive no comments at all on something I really worked hard on, it makes me wonder: "Why write these if no one really reads them?"
So, I charge you all with this: Go out and comment on someone's journals or storylines. Give them feedback. Actually take the time to read the work, and then talk about it. Go find someone you don't even know! This helps stimulate creativity within the community, and could potentially land you friends or roleplay partners. Don't just scan the piece and click the 'like' button thinking that is a substitute for what an author wants. Actually say something about it. Do NOT make this like Facebook.
I do agree that it's nice to receive comments on a journal entry or post, but I'd say that I'm just as happy when someone "likes" a post. As much as I truly enjoy reading things others write I don't always have something worthwhile to say in response. In those cases I absolutely love the "Like" feature because it allows me the chance to let the creator know I appreciate their work without having to fumble for something that will ultimately sound forced. At the same time, when I am inspired to post a comment I certainly don't hold back from posting it to let folks know exactly where something resonated.
I don't know, maybe I just give more mental weight to those "likes" than other people do. =) I don't really use social media outside this site so it's entirely possible I don't get some aspect of it. What worries me is the attitude that we as creators can dictate what response our audience should give us. Something about it just doesn't sit well with me. Certainly it's worth encouraging folks to speak up if they have a comment, but I would take a genuine "like" over a forced comment any day of the week.
TL:DR = Create works of art because they bring YOU joy. Audience appreciation is never guranteed.